
In an interesting new project, iconic Germany brand Villeroy & Boch has teamed up with typographic artist Ebon Heath for the Second Glance Project. Presented last week in Berlin, the special collaboration between the artist and the brand, which was originally founded in 1748, was celebrated with an exhibition at Seven Star Gallery, showcasing the outcoming products.
Among many others, ceramics are still an expertise of Villeroy & Boch, known for their premium bathroom products. As such, the bathroom sink was the object that the artist started working on. Aside from a beautiful resulting product, the artist’s intuitive creativity meets and clashes with the clear structures and predetermined manufacturing steps of a company that is usually confined to a strict production framework and narrowly defined schedules.
The result is an interdisciplinary collaboration with clear mutual benefits: Inspired by Villeroy & Boch’s material and décor expertise, Ebon Heath went on to create several further Second Glance works, a. o. a poem-turned-mobile (Typographic Mobiles) blending Villeroy & Boch’s core competency (ceramics) with Heath’s pronounced penchant for typography. The resulting installation comprises 166 individual ceramic letters – fashioned into the seven lines and title of his Second Glance poem – and was assembled especially for the occasion.
Besides selected LoopArt creations, the event last week also presented the above-mentioned mobiles and bespoke jewelry, both fashioned from ceramic letters, as well as a short film on the design process behind this unusual – and unusually fruitful – collaboration. Watch the movie here below.
You can view and purchase the objects from the project online here. Also you will find there the dates of the roadshow of the exhibition.
After the jump, watch the video and read our interview with the artist on the Second Glance Project.
